Sales vs Marketing in Nigeria: Understanding the Difference & Why You Need Both

Too often, businesses treat sales and marketing as the same. While related, they play different roles in driving growth.

What’s the Difference?

• Marketing: Creates awareness and generates interest
• Sales: Converts that interest into revenue

Why You Need Both

Marketing attracts leads; sales closes them. Without marketing, there are no leads. Without sales, no revenue.

How Titan Helps

• Marketing services: Campaigns, branding, social media
• Sales support: Trained reps, strategy, automation

A unified approach ensures alignment, accountability, and results.

Want to align your sales and marketing? Contact Titan Sales today!